Pritelli Ferrara: a shop that relaunches the trade in Ferrara
Pritelli Ferrara is a 300-square-metre store which spreads over two floors.
It is a boutique that you can discover first of all by touch, putting the hand on the Serena stone cladding that covers the external part of Giovecca Avenue, with brass inserts shining like gold.
Pritelli sell the most important fashion brands such as Dolce & Gabbana, Valentino, Givenchy, Prada, Celine, Yves Saint Laurent, and Adidas.
This boutique is characterized by an architectural and visual research of the external and internal spaces.
The part reserved for men’s clothing is definitely darker.
The marbles are black and mottled and the five shop windows that overlook the avenue, brighten the darkness of the place.
The upper floor is reserved for women’s clothing and is similar to a Parisian living room, with small pink and pale beige sofas.
The shelves are light colored with brass profiles.