Clothing, shoes, bags, jewellery, and accessories
The project born from the need to transform the historic woman's shop in Viale Ceccarini by adding the entire Gaudenzi men's world.
This led to a total transformation of the spaces and furnishings that are part of it.
The stocked mezzanine floor has been retained, while the whole display area has been transformed, demolishing the parts that obstructed the view and trying to free up and extend the perception of space as much as possible.
The perimetral furnishings, in bronze glass, extra-clear mirror, iron, and brass become the scenic backdrop of the shop windows. Above it, empty spaces alternate with full ones, covered with rough and textured materials such as unipan that increase the material effect by inserting vertical light cuts.
The only element retained from the past is a corten iron wall that becomes the backdrop for a metal cabinet.
The display counters are in acid-etched brass, like the cash register. This material also becomes part of the important central display furniture, which together with the pillars becomes a glass case.
Marco Costanzi Architects