AFA GENTS HOUSE (SIGEP2017)
AFA Arredamenti stand at Sigep 2017
Sigep 2017, the international fair dedicated to ice cream, pastry, bakery, and coffee, has counted visits from guests coming from 170 foreign countries.
It hosts usually over 130 thousand Italian visitors and 30 thousand foreigners.
AFA Arredamenti, during Sigep 2017, presented its own concept store vision: Gents house.
The name assigned to this concept store reflects the soul of the project: time seems to have stopped at the first half of the last century and guests are immersed in contemporary style environments but with a vintage touch.
In the center there is the pastry area, dominated by new conception counters, realized with innovative and out of time materials.
This project was supported by the Bindi Dessert partnership.
The collaboration with Forno Bassini 1963 led AFA to design also a bakery area.
In this context a great number of activities have been designed and included, as for example a vintage-style barbershop (in partnership with Proraso), a floral stand created by Fior di Verbena, and a music corner shop.
The attention paid to every detail has given guests the opportunity to meet for a few hours in a fantastic bygone era.
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