From May 5 to June 3, “The colors of the World Championship” will take place. It is an exhibition with the creations of Aldo Drudi, the designer who “color” the speed. The exhibition will be held at the National Museum of Science and Technology Leonardo Da Vinci, in via San Vittore, 21, in Milan.
Regarding the exhibition, Aldo Drudi says he thought of it looking for a different way of telling motorcycling, that is, the one who knows how he attends the paddock, not the one that, to many, can only seem something technical or obsessive, like people who turn around around the track to go louder and louder. It is absolutely not like that. The passion for speed is, according to the designer, something that comes from far away, that everyone has inside. Going a little stronger than what you can do with your body, has always fascinated man, from the discovery of the wheel onwards. The fascination of speed is something ancestral, that everyone can perceive. Pilots, when they wear overalls and helmets, is like stepping back in time. Medieval knights who are preparing to face the battle, recognizable by the livery of their families. If once the weapons were spears or swords, today they are the bikes with which every Sunday they take to the track to challenge themselves first and then the opponents. And it is precisely through the graphics and design of these objects that, with this exhibition, we want to tell the romantic soul of motorcycling.
Special activities of the Museum during the weekends
Sunday May 6th, May 27th and June 3rd, it will be possible to book a guided tour in the Museum’s stores to discover the collection of historical motorcycles, for the first time entirely visible. On Sunday 6 May, during the first opening weekend, the public will have as an exceptional guide Marco Iezzi, curator of the Museum Transport. It will be possible to retrace the history of the two-wheeled vehicle, which from a little more than a motorized bicycle, with ever more aerodynamic shapes, is transformed into one of the futuristic and modern symbols. The production models of the most famous Italian brands (Frera 2HP, Benelli 147, Guzzi Normale 500, Bianchi A 500, Lambretta 125 A) and the most famous and curious racing models such as Vespa and Lambretta torpedo, MV Agusta and Gilera will be exhibited. Timetable 11 | 14 | 16 – duration 1 hour – age +9 – max 20 people per shift.
Reservations required at: museoscienza.bestunion.com
All the opening weekends of the exhibition thanks to the collaboration with Milestone and Sony Interactive Entertainment, visitors can immerse themselves in the realism of the MotoGP ™ facing a first person race up to the last bend choosing the track, the rider and the bike, inspired by those exposed on show. Taking advantage of the presence of several game stations you can engage in a live competition with other visitors present. Through a dedicated video station it will be possible to deepen the background of how today a simulation racing is carried out with pilots, tracks and photorealistic bikes and cutting-edge techniques such as drone scanning. The activity is recommended from 7 years and will be available, on rotation and without reservation, while seats last.
The exhibition is included in the admission ticket to the Museum
La Gazzetta dello Sport, the most widely read Italian newspaper and the most clicked sports magazine, has always been close to the world of motors and tells stories and characters with passion and is enthusiastically involved in the creation of this exhibition.
The exhibition is spread over two rooms: Olona and Aeronavale for about 1,000 square meters. The exhibition was designed by Aldo Drudi and Livio Cismondi Owner of Peraria Supporting Events, reiterating the historic collaboration born with the sophisticated Air Garage project in Rimini and with the scenography dedicated to the special events of Riccione. Livio says: “Like most men, I approached the world of engines and speed from an early age. Growing up, the beauty in every expression has catalyzed my interest. When I met Aldo I understood that the two things can not only be complementary, but the two sides of the same coin. I was lucky in my life, starting from a town in the province of Cuneo of 500 souls, to explore the world. And I understood that the history, culture and skills of our country are unparalleled and must continue to represent the fuel for our growth and future generations. Aldo is an example and a hope, just like me. This project is a bit ‘our arrival and our departure. And I’m proud to be a part of it! ”
Rigor, practicality, display and great scenic effect ensure originality and consistency to the racing world
The creative genius of Aldo Drudi is the most immediate expression of that passion, ingenuity and entrepreneurial skills that are the founding elements of the Motor Valley of Emilia Romagna, a two-and four-wheel “park” unique in the world. Along the Via Emilia were born mild two and four wheels such as Ferrari, Maserati, Lamborghini, Pagani, Ducati, De Tomaso, Dallara, Morini, real entrepreneurial excellences fruit of a region always technologically advanced. In addition to international events of great appeal (such as the Grand Prix of San Marino and the Riviera of Rimini, test of the Moto GP on the Circuit of Misano Adriatico), the Land of Motors counts 188 sports teams (between clubs and stables), 9 company museums (including the Museo Enzo Ferrari of Modena, the Ferrari Museum of Maranello, the Automobili Lamborghini Museum, the Ferruccio Lamborghini Museum and the Ducati Museum of Bologna), a circuit of 21 private collections, 4 racetracks (the “Riccardo Paletti” in Varano de ‘Melegari, the Autodromo di Modena in Marzaglia, the “Enzo e Dino Ferrari” in Imola and the Misano World Circuit Marco Simoncelli in Misano Adriatico), as well as 11 karting tracks. An offer of museums, collections, circuits and events that is unparalleled in the world and has become a real touristic product, with ad hoc holiday packages created to go to the discovery of Emilia Romagna’s “Land of Motors”, while tasting at the same time the unique food and wine and the incomparable offer of art, culture and landscapes of this region (www.motorvalley.com).
Important synergies with Neon Rimini Group and Primalight.
Neon Rimini Group, historical partner of Drudi Performance, has created the decorative panels necessary to create the right setting.
The lights have been designed in collaboration with Primalight technicians to enhance the graphics, the colors and the design of the objects displayed at the museum as jewels.
Special thanks to:
Pointex Creative Fabrics & Carpets
Garvan Arredamento Acustico
Information for the public
Leonardo da Vinci National Museum of Science and Technology Days and opening hours: Tuesday to Friday: 9.30am – 5pm Saturday and holidays 9.30am – 6.30pm.
Full € 10.00 | reduced € 7.50 for children and young people aged between 3 and 26; people over 65; groups of at least 10 people;
journalists on a personal visit upon presentation of the valid Journalist Order Card and filling in the accreditation form; teachers of state and non-state schools; conventions € 4.50 special for groups of students accompanied by the teacher upon reservation.
Free admission for: disabled visitors and accompanying persons, children under 3 years; journalists who are making a service on the Museum, previously accredited.
On the site of the Museum it is possible to buy the entrance ticket to the Museum – whole or reduced – and the ticket for the Enrico Toti submarine.
You can book some interactive activities and guided tours (max 1 activity per person), at the cost of pre-sales of 1 euro.
www.museoscienza.org | [email protected] T 02 48 555 1
National Museum of Science and Technology
Deborah Chiodoni T +39 02 48555 450 / C +39 339 1536030
Paola Cuneo T +39 02 48555 343 / C + 39 338 1573807
[email protected] – ??www.museoscienza.org
Alberto Sabatini T +39 0541 430162 – C +39 331 6713699
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Biography of Aldo Drudi
2014 – 2015 – 2016 – 2017
Exhibition “The Colors of the World Championship” + Racing Shot (Photo contest Award)
Events coinciding with the San Marino and Rimini Riviera GP
– Exhibition “The Colors of the World Championship” and official poster – Milan
– Unveiling motorcycle HONDA BURASCA 1200 – Teatro Galli Rimini
(Presentation of the motor project, realization and communication event, video, teaser, 3D)
In collaboration with the Municipality of Rimini and APT E-R
– Unveiling boat ANVERA CROSS OVER BOAT – Club Nautico Rimini
(Presentation of the motor project, realization and communication event, video, teaser, 3D)
In collaboration with the LG Site, the Municipality of Rimini and APT E-R
– Official poster for the Rimini beach season – Municipality of Rimini
– Some special graphics of helmets for: Massimo Bottura, Martin Castrogiovanni, Andrea Gnassi, Kimi Raykkonen …
– Livrea for TORNADO of the EXPERIMENTAL DEPARTMENT of Pratica di Mare – Rome
– Official poster Happy Birthday SIC – Rimini
– Livre MotoGP: Aprilia – Yamaha – Honda HRC
– Royal Designer Helmet Arai – Japan & Europe
– Some Drudi Performance drivers: Valentino Rossi, Andrea iannone, Maverik Vignales, Ayumi Sasaki, Franco Morbidelli,
Andrea Migno, Jhonny Rea, Bo Bendsnider, Tatsu Suzuki …
– BMW Magazine cover
– Graphics for helmets of TEAM EMIRATES NEW ZELAND – America’s Cup winners
– 3D Project and Design THOK e-bike
– GARVAN loudspeaker graphics
– Graphics for OLTREMATERIA furnishing heating panels – Salone del Mobile Milano
– Graphics for scooter Benelli 491 – Bonnenville Salt Lake – World speed record
– Christmas set up for the Municipality of Riccione and poster
– Official poster for the Rome Fair, ROME MOTO DAYS event
– Livery for the new Ducati Panigale
– Graphic for Italian National Giro d’Italia Division cat. Under 23 – Sporting Director: Davide Cassani
– Graphics for cycling uniform Riccione Bike Hotels – Graphics for Italian National Uniform FMI – Cross of the Nations – Italy
– Image for San Marino and Rimini Riviera GP
(Official poster, video teaser, merchandising, special graphics for curves of the Misano Circuit)
Click here to directly visit the link of the site of the Museum of Science in which we talk about the exhibition “The colors of the World Championship“.
Profile of Aldo Drudi
Romagnolo, of Cattolica, born in 1958.
Studies: Art Institute, Architecture and Furnishing Section. Academy of advertising graphics in Florence.
At the beginning of the ’80s he made his debut in the racing world by drawing hull and colors of Morbidelli monoscocca 500.
He realizes the first helmet for the Motomondiale for Graziano Rossi, from that moment the collaboration with the strongest riders starts:
Lucchinelli, Reggiani, Cadalora, Alex Gramigni and then go to the famous Kevin Schwanz, Michael Doohan, Pons Site, Alex Criville, Max Biaggi, Marco Melandri, Loris Capirossi, Marco Simoncelli up to Marc Marquez, Cal Crutchlow, Davide Giuliano, Jhonny Rea, Franco Morbidelli, Lorenzo Baldassarri, Luca Marini, Andrea Iannone, Valentino Rossi. For years involved in the design of clothing collections for motorcyclists.
Winner of the Compasso d’Oro ADI 2001 with the T-AGE project.
He collaborated closely with Dr. Costa of the Mobile Clinic for the creation of anatomical protections for pilots.
Chief Designer Arai, a Japanese company, leader in the production of protective helmets for motorcyclists.
Designer of the Spanish Bikers clothing line created in collaboration with Gore-tex. Designer of the Ducati collection.
Designer of the Yamaha collection.
In 2016, Honda made the prototype Burasca 1200 Concept Bike.
In 2017 for the LG Site he designed Anvera Crossover Boat.
Art Director for the coordinated image of the San Marino GP and the Rimini Riviera 2017/2018.
In the 2016 World Championship there are 5 teams followed by Drudi Performance for the image coordinator. (Team LCR Honda, Team Honda Repsol, Team Yamaha Movistar, Team Gresini Moto 2, Team Gresini Moto3).
Here’s what Aldo Drudi says:
“I think that to design products for motorcycling you can not ignore the passion for this sport and you must have driven motorcycles on the track to know what it is. It is necessary to taste the atmosphere of the paddock to synthesize in special products the bombardment of technological solutions, emotions and colors, characteristics of the fantastic racing world. The friendship with many of the pilots with whom I have worked and the sharing of lifestyle, gives me a great professional advantage, everything becomes simpler, almost natural and the design becomes an answer to the actual needs of the motorcyclist “.
“In my opinion the future of motorbike design will be the exaltation of the technical solutions that will become their own style”.
As long as the back holds up I will ride a motorbike!