TERZA MEDIA – Bologna
An immersive experience amidst industrial atmospheres for a brewery created by AFA
interior design project for Terza Media was born from the desire to transform the ritual of drinking beer into an immersive experience, where industrial style meets contemporary energy. The project, by AFA Arredamenti, redefines the concept of a modern pub , creating a technical yet welcoming and engaging space, capable of conveying character and personality from the very first glance.
The heart of the project is the dispensing area, dominated by the dramatic presence of large, exposed metal tanks and sophisticated steel systems. These elements not only perform a technical function, but also become the focal points of the space, conveying the authenticity of the product and transforming dispensing technology into a distinctive element of industrial design .
The material and color palette enhances the dialogue between metal surfaces, steel details, and the natural warmth of the wood used for the stools and furnishings. The space is characterized by evocative green lighting inspired by the Heineken brand identity , which accompanies the visual journey and strengthens the connection with the world of premium beer. The dark ceiling, concrete-effect finishes, and urban-inspired decorative elements contribute to a contemporary and recognizable atmosphere.
The result is a space with a strong aesthetic impact, where contract furniture , custom design , and brand identity blend harmoniously, offering an authentic and memorable experience. This project confirms AFA Arredamenti 's ability to create commercial spaces where functionality, image, and engagement coexist in perfect harmony.
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Other our works: Winebars & Breweries
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- 47842 San Giovanni in Marignano (RN)
- Via Tavollo, 540
- Italia
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from Monday to Friday
from 8-12 / 14-18
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Saturday and Sunday- +39 0541 955207
- info@afa.it
